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Scratch Audio now running on Azure

Scratch Audio running on AzureHey peeps, just a quick technical update to let you know the Scratch Audio collaborative platform is now running entirely on Microsoft Azure. For the techies out there who like to hear about the internals of our operation, this means our service is now backed by one of the largest computing clouds available and you benefit from the scalability, reliability, awesomeosity afforded by running on it.

From an implementation standpoint the migration from a traditional hosted environment turned out to be easier than anticipated. There were some minor code changes required mostly around how disk access works (and I don’t want to downplay the work involved since Eric did it all and it’s still rocket science from my perspective) but apparently it was a fairly smooth transition. Eric had the foresight to architect the app so all disk access occurred via a single class so it apparently involved changing the way things worked in one place.

The good news is absolutely nothing changes from your perspective as a user of the service but performance should be snappier on a daily basis. Plus if Oprah decides to make a joint audio recording with The View using our platform, service to you will continue uninterrupted whereas before such a traffic spike would have likely vaporized our server. One thing to note for the other young startups out there running a windows stack in a traditional hosted environment: you can take advantage of the BizSpark program and get a bunch of free Azure hosting in your first year. Find more details about that deal here. Have fun on the new souped up system!

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Our first customer: Scratch Audio <3′s Songsinc

We’re excited today to announce a partnership with Songsinc. They share our vision of making music creation more accessible and collaborative with a unique twist in that they provide a consignment store for unreleased audio tracks to get you started. They make it possible for anyone to build upon raw audio tracks that would have otherwise never seen the light of day. Through partnerships with artists and labels they offer 1500+ unreleased audio tracks written and recorded by successful artists. You parachute in, add your own lyrics and melody parts to take it the last mile, turn it into a hit and then you split royalties with the original artist. It’s a true win-win because amateur musicians (or even experienced songwriters grappling with writer’s block) get a starting point to work from while the original artists can monetize assets that would have otherwise collected dust.

We worked with Songsinc and their technical team to integrate our recording technology directly into their web site and make it possible for anyone to begin working with any of the tracks immediately online thereby bypassing the software, expertise, bandwidth and time constraints that typically preclude would-be users from getting started.

You can read the formal press release and create your own version of any of their songs. Let us know what you think. And if you have an existing traditional audio business of your own that could benefit from streamlining the recording aspect by moving it to the cloud, get in touch with us. We like making it easier for people to record stuff and work together.

scratch audio hearts songsinc

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Getting started with your first recording just got easier

We’ve been hard at work making various enhancements and are happy today to unveil a major code release that brings a much-improved first user experience to help the less-technical folks get started making music.

If you’ve already been using Scratch Audio you may need to kill your cookies to see the improvements but basically the first time you go to record we’ll hand-hold you through the process of each step involved in making your first song with helpful in-line guides like this one:


Additionally we’ve overlaid a quick intro video that plays on first use while the tutorial tracks are downloading in the background. This gives first-time users a clearer picture of what they’re about to do. We’ve also pulled out some of the more advanced features from the main interface and moved them into an options screen with the goal of minimizing anything that could be daunting for the new user.

So how does this affect the advanced people like yourself who already know how to use the tool? It means you’ll soon have more neighbors to collaborate with. We believe making the first user experience a useful & rewarding one (or at least not a frustrating one) is key to building a thriving songwriting community. And lowering the difficulty bar for getting started in music-making is one of our core values.

The other big change you may notice is that you can now zoom in the DAW. This was a heavily-requested feature on our suggestions page and we’re stoked to finally deliver this functionality. This should make it significantly easier to get around your composition while sequencing

There’s a laundry list of other geekish improvements in this release. In no particular order those are:

  • Improved UI for the login/create account dialog in the DAW
  • More sensible slider controls for volume, pan, zoom, effects, etc. (ie. jumps right to where you click instead of incrementing)
  • Fixed a nagging font issue (where sometimes the wrong font would load and make everything look funny)
  • Lots of tweaks to html/css/javascript to help improve page load speeds
  • New db access layer to drastically reduce # of sql calls per page (basically rocket fuel to make searches and results pages load much faster)
  • Improved handling of user avatar images to improve performance
  • Some misc code cleanup/refactoring (the code equivalent of cleaning the bathroom)

Lastly we’re excited to now be offering a service for bands who wish to do fully-outsourced remix competitions as a way to promote their music. If you’re a band you can read more and signup for us to run your next remix contest here. Everyone have a safe July 4th and this holiday declare your own independence of desktop recording software ;-)

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Join our first remix contest

We just launched an online remix contest with one of our favorite local Phoenix bands, Kinch. Their music is catchy – they recently finished up a tour with popular AZ band, Jimmy Eat World and we think they’re poised to make it big. They’re giving away some albums, apparel and hugs to the folks who submit the awesomest remixes of their song “Handclap.”

We’ve made it easy for anyone to participate using our online DAW (although you can still use your own desktop software if you prefer). We’ve also populated our library of drum samples with a bunch of content at the right tempo so there’s plenty of raw materials to choose from. Play around with it and show us what you can come up with via a link in the comments here or a Tweet or Facebook message. Let’s see what skills you got!

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New Features: tagging, following and notifications

Everybody repeat after me, “Follow da leada leada leada, follow da leada.” That was an annoying but catchy dance tune that was popular when I lived in Ecuador and for some reason it seems appropriate to hum now given the brand new features we just rolled out.

We’re proud to announce the addition of three core social features which dramatically improve the usefulness of Scratch Audio as a music collaboration platform:

  • TAGGING: allows you to tag your songs and profile with attributes of your choosing that make it easier to connect with others and make your creations more discoverable. Some examples of useful tags are assigning attributes of: location, language, instrumentation, genre, and even open-ended descriptive tags about what you’re looking for in order to complete a composition.
  • FOLLOWING: you can now monitor specific artists and songs and track them as they evolve. Similar to the way the asynchronous follow system of Twitter works you can not only follow others but see who is following you and the artists you follow. This helps you discover & connect with like-minded musicians.
  • NOTIFICATIONS: what good is tracking artists and songs if you have no way to be alerted of developments? We implemented a simple notification system that will send you an email alert anytime new activity occurs that’s relevant to you (ie. someone follows you, an artist you track publishes a new song, someone creates a remix of one of your songs or leaves a comment).

These features coupled together make it easier to connect with musicians & producers and to socialize your creations. Other great enhancements we’ve added recently include:

  • An improved sorting algorithm modeled after Hacker News that ensures freshest & most popular material rises to the top of both the artists and songs pages (coupled with the FOLLOW capability it makes it possible to truly “follow da leada” at any moment – hence the silly lead-in to this post…)
  • Deals with five different loop providers to significantly expand the selection of audio samples in the library.
  • Enhanced categorization of samples and drum kits and streamlined searching to make it even easier to find the sounds you need for your song.
  • One-click publish to your SoundCloud profile (complementing the existing quick-share publish options to Facebook and Twitter).
  • Various fixes and enhancements to the DAW to solve time sync’ing issues and improve overall performance.
    • If you haven’t used Scratch Audio in awhile, give it another look. It’s quickly evolving to be the easiest way to get your musical ideas out of your head and into a convenient “scratch space” for faster collaboration and discovery with others. Drop us a comment and let us know how you like the new features. And if there are other enhancements you’d like to see add them here so others can vote on them and help triage their prioritization for inclusion.

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Tools and Techniques we’re using to run Lean

We’re constantly seeking ways to get better insight into what our users want via implicit and explicit feedback. We’ve been running an interesting experiment for several months now where we’ve been presenting hypothetical paid plans to new users and seeing how they’re received. We actually did a talk on this subject at this year’s AZ Entrepreneurship Conference and I was hoping to be able to post that video but given an immediate deadline for a startup challenge that we’re applying for, I’m going to jump the gun and do a quick overview here.

We’re planning to share all the data and methodology from this experimentation but for … Continue Reading

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We’re hosting a SXSW party!

We’re hosting a day party opening day of the music portion of South By Southwest this year.
WHEN: Wed, March 16th noon – 7pm
WHERE: Jackalope 404 East 6th Street Austin, TX 78701
WHAT: A huge freakin’ party to celebrate indie music. Sign up to be the first able to remix the songs you hear.

RSVP via Plancast

Oh and (knock on wood) we’re going to try and get some stems from the artists that perform, load them into Scratch Audio and make it so you guys can remix their tunes. Good stuff. Here’s the flyer and band bios: … Continue Reading

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Giving thanks to music teachers

Having been on both sides of the table taking as well as teaching music lessons, I want to share a few ideas here for music teachers on how to improve the effectiveness of your lessons and improve student retention.

The primary challenges of the music teacher can be traced back to a single driving factor: the level of student engagement. Student longevity, referrals, willingness to practice and absorption of material are all heavily driven by how well you are able to engage your students. If you anchor concepts and techniques concretely to music they want to learn, you go a along way towards making practice fun and something they look forward to. If lessons … Continue Reading

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This Month’s Featured Artist: Mike Muretisch

 This month’s featured artist is Mike Muretisch, or as we know him, Bart50. He is a 36-year-old software engineer by day, musician by night. He’s happily married with two sons and lives in Pittsburgh, Pennsylvania. Mike hadn’t played any music in well over a year and hadn’t written any songs in probably 5 years.  Since discovering Scratch Audio, he has written two songs in a month’s time.   

 Tell us your story…

I’m primarily a bassist, but I’ve got enough experience screwing around with guitars to pass as a guitarist as well.  In my high school and college days, I played bass in sever … Continue Reading

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HTML5, Flash and Silverlight. Which one is dead?

There’s been a lot of talk lately about HTML5, Flash and Silverlight. This is a discussion that I’ve thought quite a bit about over the last few years. The first decision we had to make when we started building Scratch Audio was which of these tools to use. It wasn’t an easy decision and we went back and forth on it for a while. So, with all the talk around these platforms recently I thought I’d chime in with my own two cents.

But first, let me tell you a bit about me. In the last two years I’ve written production code in C/C++, C#, Java, Objective-C, PHP, ActionScript and Javascript. I’ve worked on projects ranging from Riot Games League of Legends to the popular iPhone/Android app Golfshot. I daily work on both Mac and PC. So hopefully what you’re about to read is a balanced, well reasoned and non-religious viewpoint. … Continue Reading

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